Location: Cell Phone
Source: Cell Phone Screen Capture, November 1, 2013
What we liked: Good use of a link to get people to go from SMS to a mobile website.
What we didn’t: Two things could have been improved on. First, Target should have let users know what they would receive immediately upon signing up. Second, Target should have used a bitly link shortener for better tracking and a way to free up more space for text.