Brand: Schick
Location: Newspaper
Source: Cell phone picture, April 30 2013
What we liked: Great use of SMS for free trial of product.
What we didn’t: When I originally texted in, SCHICK was autocorrected to SCHLICK by my iPhone. Could use easier keyword, or include the autocorrected word in their campaign for better user experience
Brand: SandyNJReliefFund.org
Location: YouTube
Source: Screen capture, April 30 2013
What we liked: Powerful imagery.
What we didn’t: Curical for success of this CTA; an ongoing strategy. One off donations will not produce sufficient traction to give campaign its requisite lift.
Brand: NJTPD
Location: Digital Signage
Source: Cell phone picture, May 3 2013
What we liked: Awesome and useful application of SMS.
What we didn’t: Might a short code be easier to text into than a long code?
Brand: Schick
Location: Print
Source: Cell phone picture, April 17 2013
What we liked: Nice incentive here with a clear message.
What we didn’t: I didn’t immediately understand the connection between picture and campaign.
Brand: San Francisco Giants
Location: Newspaper
Source: Cell phone picture, April 30 2013
What we liked: I like the real-time focus of this text campaign.
What we didn’t: Nice idea here - be interested to see how it’s promoted in the park and how it crosses over with social.
Brand: City of Plano
Location: Magazine Ad
Source: Cell Phone Picture, April 26 2013
What we liked: Placement of QR Code is eye-catching. Good use case to get quick information about visiting a city.
What we didn’t: Need more clarity around what the QR code leads to or does.
Brand: Pizza Hut
Location: Online
Source: Screen capture, April 2 2013
What we liked: Pizza hut is doing a ton of great stuff in mobile.
What we didn’t: Not much.
Brand: Lakeshore Learning Store
Location: Signage
Source: Cell phone picture, April 12 2013
What we liked: I kind of like this step by step approach that shows how to participate.
What we didn’t: I link the number 5 is tough to put afer a keyword because it looks so much like an “S.”
Brand: Gables Apartments
Location: Gables Apartment Elevator - Austin, TX
Source: Cell phone picture, April 10 2013
What we liked: Straight forward and good placement - nothing to do in elevator besides read signs.
What we didn’t: Would’ve left out quotation marks to exclude any confusion, bold and capitalize keyword instead.
Brand: Ruby Skye
Location: Passbook
Source: Screen capture, March 26 2013
What we liked: I think the branding here is eye-catching.
What we didn’t: Key here is using the Passbook location features to have this be most effective.
Brand: Elephant Bar
Location: Signage
Source: Cell phone picture, April 8 2013
What we liked: Great implementation of a cross-channel strategy.
What we didn’t: I know space is limited, but I think it’s best if you lead off the bullet with a very. Something like: “Web: visit www…”
Brand: Ruby Skye
Location: Mobile Web
Source: Screen capture, March 26 2013
What we liked: So easy to use with the click to add.
What we didn’t: I like this a lot actually.
Brand: Stuart Weitzman
Location: Website
Source: Screen capture, February 21 2013
What we liked: Wow. Awesome.
What we didn’t: Did we mention right now that this was awesome?
Brand: Pizza Hut
Location: Online
Source: Screen capture, April 2 2013
What we liked: Another nice use case from Pizza Hut.
What we didn’t: Not much.
Brand: Knott’s Berry Farm
Location: Email
Source: Screen capture, March 8 2013
What we liked: Very cool integration with Passbook.
What we didn’t: Functionality seems awesome. A little cramped for space could benefit from opitmization.
