
Brand: Schick
Location: Newspaper
Source: Cell phone picture, April 30 2013
What we liked: Great use of SMS for free trial of product.
What we didn’t: When I originally texted in, SCHICK was autocorrected to SCHLICK by my iPhone. Could use easier keyword, or include the autocorrected word in their campaign for better user experience
Brand: Gables Apartments
Location: Gables Apartment Elevator - Austin, TX
Source: Cell phone picture, April 10 2013
What we liked: Straight forward and good placement - nothing to do in elevator besides read signs.
What we didn’t: Would’ve left out quotation marks to exclude any confusion, bold and capitalize keyword instead.
Brand: Stuart Weitzman
Location: Website
Source: Screen capture, February 21 2013
What we liked: Wow. Awesome.
What we didn’t: Did we mention right now that this was awesome?