Brand: Sumotext
Location: Online
Source: Screen capture, June 3 2013
What we liked: Interesting blend of technologies with passbook and star-star dialing.
What we didn’t: Calling seems like a big ask for a demo. 

BrandSumotext

Location: Online

Source: Screen capture, June 3 2013

What we liked: Interesting blend of technologies with passbook and star-star dialing.

What we didn’t: Calling seems like a big ask for a demo. 

Brand: Vitamin Water
Location: On bottle
Source: Scren capture, June 3 2013
What we liked: Nice incentive and integration with bottle’s branding.
What we didn’t: I like this campaign - particularly the incentive “You Can’t Lose.”

BrandVitamin Water

Location: On bottle

Source: Scren capture, June 3 2013

What we liked: Nice incentive and integration with bottle’s branding.

What we didn’t: I like this campaign - particularly the incentive “You Can’t Lose.”

Brand: Evernote
Location: Online
Source: Screen capture, May 31 2013
What we liked: Hey look, two factor authentication!
What we didn’t: Nothing - everyone’s doing it so get on board. 

Brand: Evernote

Location: Online

Source: Screen capture, May 31 2013

What we liked: Hey look, two factor authentication!

What we didn’t: Nothing - everyone’s doing it so get on board. 

Brand: KFC
Location: Flyer
Source: Cell phone picture, June 10 2013
What we liked: Cool presentation of multiple engagement options. 
What we didn’t: I like this CTA given what it is.

BrandKFC

Location: Flyer

Source: Cell phone picture, June 10 2013

What we liked: Cool presentation of multiple engagement options. 

What we didn’t: I like this CTA given what it is.

Brand: Picasso Museum
Location: Barcelona, Spain
Source: Cell phone picture, May 5 2013
What we liked: I think museums are an ideal place for mobile marketing. Let’s you get more info on the topics you want.
What we didn’t: Not my favroite QR code. It’s one of those slapped on ones. 

BrandPicasso Museum

Location: Barcelona, Spain

Source: Cell phone picture, May 5 2013

What we liked: I think museums are an ideal place for mobile marketing. Let’s you get more info on the topics you want.

What we didn’t: Not my favroite QR code. It’s one of those slapped on ones. 

Brand: Sabor de Brasil
Location: Subway signage
Source: Cell phone picture, May 8 2013
What we liked: I think this ad does a solid job of avoiding too much distraction. 
What we didn’t: Why three telephone numbers? Perhaps better to route caller based on area code or zip. 

BrandSabor de Brasil

Location: Subway signage

Source: Cell phone picture, May 8 2013

What we liked: I think this ad does a solid job of avoiding too much distraction. 

What we didn’t: Why three telephone numbers? Perhaps better to route caller based on area code or zip. 

Brand: Bathhampton, U.K.
Location: Washroom
Source: Cell phone picture, May 12 2013
What we liked: With such a high contrast to the surroundings, this CTA stuck out. 
What we didn’t: 100% zero context made it difficult to justify whipping out the phone to scan. 

BrandBathhampton, U.K.

Location: Washroom

Source: Cell phone picture, May 12 2013

What we liked: With such a high contrast to the surroundings, this CTA stuck out. 

What we didn’t: 100% zero context made it difficult to justify whipping out the phone to scan. 

Brand: Taco Bell
Location: Text message
Source: Cell phone picture, June 10 2013
What we liked: I like the CTA within a text message - nicely cross-sells other mobile list. 
What we didn’t: I don’t get how this applies to the main campaign. 

BrandTaco Bell

Location: Text message

Source: Cell phone picture, June 10 2013

What we liked: I like the CTA within a text message - nicely cross-sells other mobile list. 

What we didn’t: I don’t get how this applies to the main campaign. 

Brand: Schick
Location: Newspaper
Source: Cell phone picture, April 30 2013
What we liked: Great use of SMS for free trial of product.  
What we didn’t: When I originally texted in, SCHICK was autocorrected to SCHLICK by my iPhone. Could use easier keyword, or include the autocorrected word in their campaign for better user experience

BrandSchick

Location: Newspaper

Source: Cell phone picture, April 30 2013

What we liked: Great use of SMS for free trial of product.  

What we didn’t: When I originally texted in, SCHICK was autocorrected to SCHLICK by my iPhone. Could use easier keyword, or include the autocorrected word in their campaign for better user experience

Brand: SandyNJReliefFund.org
Location: YouTube
Source: Screen capture, April 30 2013
What we liked: Powerful imagery.  
What we didn’t: Curical for success of this CTA; an ongoing strategy. One off donations will not produce sufficient traction to give campaign its requisite lift.

Brand: SandyNJReliefFund.org

Location: YouTube

Source: Screen capture, April 30 2013

What we liked: Powerful imagery.  

What we didn’t: Curical for success of this CTA; an ongoing strategy. One off donations will not produce sufficient traction to give campaign its requisite lift.

Brand: Schick
Location: Print
Source: Cell phone picture, April 17 2013
What we liked: Nice incentive here with a clear message.  
What we didn’t: I didn’t immediately understand the connection between picture and campaign.

Brand: Schick

Location: Print

Source: Cell phone picture, April 17 2013

What we liked: Nice incentive here with a clear message.  

What we didn’t: I didn’t immediately understand the connection between picture and campaign.

Brand: City of Plano
Location: Magazine Ad
Source: Cell Phone Picture, April 26 2013
What we liked: Placement of QR Code is eye-catching. Good use case to get quick information about visiting a city.  
What we didn’t: Need more clarity around what the QR code leads to or does.

Brand: City of Plano

Location: Magazine Ad

Source: Cell Phone Picture, April 26 2013

What we liked: Placement of QR Code is eye-catching. Good use case to get quick information about visiting a city.  

What we didn’t: Need more clarity around what the QR code leads to or does.

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