Brand: Unsure
Location: Outdoor signage
Source: Phone camera
What we liked: Cool use of SMS. I like that I can receive my photo by texting into a program. 
What we didn’t: The branding is unclear. This would be a great opportunity to advertise the company name and increase brand awareness, however, I’m not really sure what the brand is. 

Brand: Unsure

Location: Outdoor signage

Source: Phone camera

What we liked: Cool use of SMS. I like that I can receive my photo by texting into a program. 

What we didn’t: The branding is unclear. This would be a great opportunity to advertise the company name and increase brand awareness, however, I’m not really sure what the brand is. 

Brand: United Airlines
Location: Phone
Source: Screen capture
What we liked: I like that United Airlines is using SMS. 
What we didn’t: A lot is going on here. First, the messaging language is non-compliant. Second, I already said yes to opting in, why am I receiving multiple opt-in messages? Last, the benefit of signing up for text messages is unclear. 

Brand: United Airlines

Location: Phone

Source: Screen capture

What we liked: I like that United Airlines is using SMS. 

What we didn’t: A lot is going on here. First, the messaging language is non-compliant. Second, I already said yes to opting in, why am I receiving multiple opt-in messages? Last, the benefit of signing up for text messages is unclear. 

Brand: Smashburger
Location: Table card
Source: Phone Camera
What we liked: Opportune use of the QR code, as this is a table tent. Also, the benefit of joining the club is very clear. 
What we didn’t: Nothing wrong here!

Brand: Smashburger

Location: Table card

Source: Phone Camera

What we liked: Opportune use of the QR code, as this is a table tent. Also, the benefit of joining the club is very clear. 

What we didn’t: Nothing wrong here!

Brand: Smashburger
Location: Receipt
Source: Phone camera
What we liked: Good promotion of the Smashclub on the back of a receipt. 
What we didn’t: The incentive is a little unclear. It would be great if they included the benefit of joining the Smashclub. Is it discounted menu items? Special event notification? Promotions? We’re note really sure.  

Brand: Smashburger

Location: Receipt

Source: Phone camera

What we liked: Good promotion of the Smashclub on the back of a receipt. 

What we didn’t: The incentive is a little unclear. It would be great if they included the benefit of joining the Smashclub. Is it discounted menu items? Special event notification? Promotions? We’re note really sure.  

Brand: Macy’s
Location: Website
Source: Screen capture
What we liked: Clear, concise, and compelling promotion of Macy’s app. 
What we didn’t: Nothing wrong here! Great CTA. 

Brand: Macy’s

Location: Website

Source: Screen capture

What we liked: Clear, concise, and compelling promotion of Macy’s app. 

What we didn’t: Nothing wrong here! Great CTA. 

Brand: Johnny’s Pizza House
Location: Banner Ad 
Source: Screen capture
What we liked: Good promotion of Johnny’s Pizza House with an enticing CTA. Who doesn’t want to win free lunch? 
What we didn’t: The only thing that comes to mind is the placement of the ad. Hopefully this CTA was displayed in other places besides just the banner ad. 

Brand: Johnny’s Pizza House

Location: Banner Ad 

Source: Screen capture

What we liked: Good promotion of Johnny’s Pizza House with an enticing CTA. Who doesn’t want to win free lunch? 

What we didn’t: The only thing that comes to mind is the placement of the ad. Hopefully this CTA was displayed in other places besides just the banner ad. 

Brand: Macy’s
Location: Website
Source: Screen capture
What we liked: Nice promotion showing all the ways to stay connected to Macy’s. Very clear and concise. 
What we didn’t: Nothing wrong here! 

Brand: Macy’s

Location: Website

Source: Screen capture

What we liked: Nice promotion showing all the ways to stay connected to Macy’s. Very clear and concise. 

What we didn’t: Nothing wrong here! 

Brand: Gardenite
Location: Phone
Source: Phone screen capture, SMS
What we liked: Great use of mobile messaging to engage users!
What we didn’t: Again, it would be great to see this message on a short code, instead of the long code. Also, the initial opt-in language is a little too wordy for my taste. 

Brand: Gardenite

Location: Phone

Source: Phone screen capture, SMS

What we liked: Great use of mobile messaging to engage users!

What we didn’t: Again, it would be great to see this message on a short code, instead of the long code. Also, the initial opt-in language is a little too wordy for my taste. 

Brand: H&M
Location: Phone
Source: Phone screen capture
What we liked: Great use of mobile messaging to increase app downloads. 
What we didn’t: The CTA could’ve been a bit stronger. A more enticing photo or even a video would’ve been nice to see!

Brand: H&M

Location: Phone

Source: Phone screen capture

What we liked: Great use of mobile messaging to increase app downloads. 

What we didn’t: The CTA could’ve been a bit stronger. A more enticing photo or even a video would’ve been nice to see!

Brand: Gardenite
Source: Product packaging
What we liked: It’s awesome that this company wants to engage their customers via mobile. I like that they offer SMS and a QR code. Great start! 
What we didn’t: Definitely need to ditch the long code and move to a short code for ease of use, compliance, and marketing capabilities.

Brand: Gardenite

Source: Product packaging

What we liked: It’s awesome that this company wants to engage their customers via mobile. I like that they offer SMS and a QR code. Great start! 

What we didn’t: Definitely need to ditch the long code and move to a short code for ease of use, compliance, and marketing capabilities.

Brand: PETA

Location: Web 

What we liked: Very innovative use of emojis. Super creative and highly engaging! 

What we didn’t like: Nothing wrong here! This is awesome. 

Brand: Victoria Secret
Location: Mailer
Source: Cell Phone Picture, November 20, 2013
What we liked: I love mysteries so anything that involves a mystery gets my attention. Having customers come into the store to see if they won the mystery prize is a great way to drive in-store traffic. 
What we didn’t: Nothing wrong with this one. Great Mailer!

Brand: Victoria Secret

Location: Mailer

Source: Cell Phone Picture, November 20, 2013

What we liked: I love mysteries so anything that involves a mystery gets my attention. Having customers come into the store to see if they won the mystery prize is a great way to drive in-store traffic. 

What we didn’t: Nothing wrong with this one. Great Mailer!

Brand: Ticket Master
Location: Cell Phone
Source: Phone Screen capture, October 15, 2013
What we liked: Clear messaging and simple ask; just text “Y”
What we didn’t: It would have been better to include an offer with the re-opt in process. 

Brand: Ticket Master

Location: Cell Phone

Source: Phone Screen capture, October 15, 2013

What we liked: Clear messaging and simple ask; just text “Y”

What we didn’t: It would have been better to include an offer with the re-opt in process. 

Brand: Target
Location: Cell Phone
Source: Cell Phone Screen Capture, November 1, 2013
What we liked: Good use of a link to get people to go from SMS to a mobile website. 
What we didn’t: Two things could have been improved on. First, Target should have let users know what they would receive immediately upon signing up. Second, Target should have used a bitly link shortener for better tracking and a way to free up more space for text. 

Brand: Target

Location: Cell Phone

Source: Cell Phone Screen Capture, November 1, 2013

What we liked: Good use of a link to get people to go from SMS to a mobile website. 

What we didn’t: Two things could have been improved on. First, Target should have let users know what they would receive immediately upon signing up. Second, Target should have used a bitly link shortener for better tracking and a way to free up more space for text. 

note: loading more posts will reset any filters applied
More