Brand: Fiksu
Location: Online
Source: Screen capture, June 3 2013
What we liked: Very straight forward and to the point.
What we didn’t: Not much - think this is pretty effective. The key is placement in target rich environments.
Brand: Sumotext
Location: Online
Source: Screen capture, June 3 2013
What we liked: Interesting blend of technologies with passbook and star-star dialing.
What we didn’t: Calling seems like a big ask for a demo.
Brand: Vitamin Water
Location: On bottle
Source: Scren capture, June 3 2013
What we liked: Nice incentive and integration with bottle’s branding.
What we didn’t: I like this campaign - particularly the incentive “You Can’t Lose.”
Brand: Evernote
Location: Online
Source: Screen capture, May 31 2013
What we liked: Hey look, two factor authentication!
What we didn’t: Nothing - everyone’s doing it so get on board.
Brand: KFC
Location: Flyer
Source: Cell phone picture, June 10 2013
What we liked: Cool presentation of multiple engagement options.
What we didn’t: I like this CTA given what it is.
Brand: Picasso Museum
Location: Barcelona, Spain
Source: Cell phone picture, May 5 2013
What we liked: I think museums are an ideal place for mobile marketing. Let’s you get more info on the topics you want.
What we didn’t: Not my favroite QR code. It’s one of those slapped on ones.
Brand: Sabor de Brasil
Location: Subway signage
Source: Cell phone picture, May 8 2013
What we liked: I think this ad does a solid job of avoiding too much distraction.
What we didn’t: Why three telephone numbers? Perhaps better to route caller based on area code or zip.
Brand: Bathhampton, U.K.
Location: Washroom
Source: Cell phone picture, May 12 2013
What we liked: With such a high contrast to the surroundings, this CTA stuck out.
What we didn’t: 100% zero context made it difficult to justify whipping out the phone to scan.
Brand: Taco Bell
Location: Text message
Source: Cell phone picture, June 10 2013
What we liked: I like the CTA within a text message - nicely cross-sells other mobile list.
What we didn’t: I don’t get how this applies to the main campaign.
Brand: Schick
Location: Newspaper
Source: Cell phone picture, April 30 2013
What we liked: Great use of SMS for free trial of product.
What we didn’t: When I originally texted in, SCHICK was autocorrected to SCHLICK by my iPhone. Could use easier keyword, or include the autocorrected word in their campaign for better user experience
Brand: SandyNJReliefFund.org
Location: YouTube
Source: Screen capture, April 30 2013
What we liked: Powerful imagery.
What we didn’t: Curical for success of this CTA; an ongoing strategy. One off donations will not produce sufficient traction to give campaign its requisite lift.
Brand: NJTPD
Location: Digital Signage
Source: Cell phone picture, May 3 2013
What we liked: Awesome and useful application of SMS.
What we didn’t: Might a short code be easier to text into than a long code?
Brand: Schick
Location: Print
Source: Cell phone picture, April 17 2013
What we liked: Nice incentive here with a clear message.
What we didn’t: I didn’t immediately understand the connection between picture and campaign.
Brand: San Francisco Giants
Location: Newspaper
Source: Cell phone picture, April 30 2013
What we liked: I like the real-time focus of this text campaign.
What we didn’t: Nice idea here - be interested to see how it’s promoted in the park and how it crosses over with social.
Brand: City of Plano
Location: Magazine Ad
Source: Cell Phone Picture, April 26 2013
What we liked: Placement of QR Code is eye-catching. Good use case to get quick information about visiting a city.
What we didn’t: Need more clarity around what the QR code leads to or does.
