Brand: Heinz
Location: On package
Source: Cell phone picture, May 28 2012
What we liked: Awesome integration of QR codes and SMS.
What we didn’t: I like this campaign. If anything a branded QR code might be cool.
Brand: Anonymous
Location: Valencia and 18th, SFO
Source: Cell phone picture, May 27 2012
What we liked: Cool tactic to entice scanners in that you want to know the meaning of this sentence. Clearly a defined audience for this CTA.
What we didn’t: For what it’s doing, I think it works. Not sure if exact tactic would work for consumer purposes however.
Brand: Guinness
Location: On pint glass
Source: Mashable.com, screen capture, May 22 2012
What we liked: Love how this code can only be scanned with a dark beer - perfect branding.
What we didn’t: I think this is really cool - not for every company, but effective for Guinness.
Brand: Dunkin Donuts
Location: Signage
Source: Cell phone picture, May 15 2012
What we liked: Cool integrated promo around Men In Black movie.
What we didn’t: In our opinion the CTA is far too buried to be caught upon quick inspection.
Brand: Friendly’s
Location: Online
Source: Friendlys.com, screen capture, May 14 2012
What we liked: Excellent opportunity for cross-channel integration.
What we didn’t: Not our favorite from a design perspective.
Brand: Cal Berkeley
Location: Online
Source: Mobilemarketer.com, screen capture, May 22 2012
What we liked: Hugely successful campaign with close to 22K scans.
What we didn’t: Perhaps could be made more compelling using visual elements.
Brand: Ashley Stewart
Location: Signage
Source: Cell phone picture, May 14 2012
What we liked: We love this call to action - very clear, with powerful incentive and proper compliance language.
What we didn’t: Excellent campaign - no bad comment here.
Brand: Century 21
Location: Facebook
Source: Screen capture, May 7 2012
What we liked: Awesome way to get Facebook users to become mobile subscribers.
What we didn’t: More branding might be cool to spice up sign up form.
Brand: HSM
Location: Signage
Source: Cell phone picture, May 4 2012
What we liked: Clear instructions on how to use a QR code.
What we didn’t: A lot going on - location of this is crucial (e.g. a busy street not so good vs. a promenade where people stop all the time better).
Brand: PETA
Location: Facebook
Source: Screen capture, May 8 2012
What we liked: PETA really knows how to use heart-string tugging pictures.
What we didn’t: Not to much not to like - well executed Facebook/mobile strategy. Main thing is that you want to know who is coming in from Facebook to sync data about mobile and social subscribers.
Brand: Lucky
Location: Lucky Magazine Cover
Source: Cell phone picture, May 11 2012
What we liked: Great location and great incentive.
What we didn’t: Would love to know the engagement on this - seems pretty powerful. Only thing is that it doesn’t tie into cover photo very well.
Brand: Century 21
Location: Facebook
Source: Screen capture, May 7 2012
What we liked: Well executed cross-channel campaign for Century 21.
What we didn’t: Maybe would make more sense to space out these updates to not give Facebook users feed overload.
Brand: Lane Bryant
Location: Online
Source: lanebryant.com, April 17 2012
What we liked: Awesome, clear incentive with multiple points of access.
What we didn’t: This campaign had amazing results - not much to nitpick.
Brand: Kohl’s
Location: Online
Source: kohls.com, April 17 2012
What we liked: Britney - but who doesn’t?
What we didn’t: The mobile call to action seems buried from a design perspective in our opinion.
Brand: Del Monte
Location: On a pineapple
Source: Cell phone picture, April 23 2012
What we liked: This QR code appears to be well integrated from a design perspective.
What we didn’t: Not sure the incentive is compelling or clear enough.
