Brand: John Deere
Location: Las Vegas, NV during Conexpo 2011
Source: Website screen capture, May 2 2011
What we liked: The best thing about this CTA is that it gives people a choice for how they want to receive updates from the brand. Those who prefer email can do email, whereas those that prefer mobile can do so. Plus you have several key data points being captured simultaneously.
What we didn’t: The basic incentive here is to get in the Know Before the Show - not super enticing. What might make it better is offering people exclusive access during the show by joining the company’s subscriber database.