Art of the CTA

A collection of mobile and social calls-to-action, with commentary. Brought to you by the fine folks at Waterfall, creators of the mobile and social CRM platform Msgme (www.msgme.com).

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Brand: KTBC (Fox Austin)

Location: Fox 7 News Edge at Nine, Austin, TX

Source: Cellphone picture, May 18 2011

What we liked: Easy for users to participate and makes viewers feel like they are part of the news broadcast. Use of the polling feature with real time results also very cool.

What we didn’t: No compliance language included on the screen. Not sure that it’s entirely easy for people to understand how they can vote.

11th October 2011

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