Brand: Gamestop
Location: gtagaming.com
Source: Website screen capture, April 21, 2011
What we liked: For gamers, we don’t know if there is a better incentive than $10K and a trip to Liberty City. We also loved how clear the incentive is described on the CTA. What we didn’t: We felt that this CTA was slightly confusing - it appears that people need to text the number 1 to the short code GSGTA4. However, some people might try texting the entire phrase TEXT 1. What might be better is a simple keyword, e.g. WIN to GSGTA4, and then users are sent a poll where they can submit their answer.
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