Brand: AT&T
Location: Bracket Town during March Madness in Houston, TX
Source: Cell phone picture, April 4, 2011
What we liked: Nice campaign promoting around fans’ passion for their final four teams. It’s extremely interactive in that fans get to see how their vote impacts the final results right in front of their eyes. What we didn’t: Would have liked to see some more incentive for people to text in. For example, you could have set this up as a sweepstakes campaign where people could enter to win a signed ball from their favorite team simply by voting. By doing so you could add subscribers to a list for future marketing communication and drive more traffic to your poll.
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