Art of the CTA

A collection of mobile and social calls-to-action, with commentary. Brought to you by the fine folks at Waterfall, creators of the mobile and social CRM platform Msgme (www.msgme.com).

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Brand: Atlantic Records

Location: Website screen capture

Source: treysongz.com, January 10 2010

What we liked: Aligning your call to action with your business model is always a good idea. Any huge fan of the Say Aah song would be excited by this campaign.

What we didn’t: Two word keywords are tough, as the chance for typos is increased significantly. We would recommend sticking with a single keyword.

28th October 2011

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