Brand: FEMA
Location: Facebook screen capture
Source: FEMA Facebook page, October 10 2011
What we liked: (see the website call to action as well) Excellent campaign with clear keyword and short code. The updates you receive once you subscribe are also timely and relevant in our opinion. Promoting a call to action on Facebook also helps get it in front of more eyes.
What we didn’t: This text call to action is buried within a bunch of text. As a result it’s not easy to pick up doing a quick scan.
26 Notes
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callstoaction posted this
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