Brand: Forever 21
Location: New York City Forever 21
Source: Cell phone picture, September 21 2010
What we liked: We like this incentive. As mobile users provide direct access to their pockets, offering exclusive information to a mobile club can produce excellent results.
What we didn’t: Compared to the other Forever 21 sign we saw promoting the same call to action, we liked this one less. The Receive Promotions appears less striking and the open space on the bottom seems to be wasted rather than creating quality negative space.
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