Brand: ALS Therapy Development Institute
Location: Website screen capture
Source: als.net, November 2012
What we liked: Very simple and easy to understand call to action. Clarity and words+pictures description are excellent ways to ensure that those who want to participate can.
What we didn’t: One issue with mobile giving via cell phone is that you can only request donations in $5 or $10 increments. Given that your audience is already online, perhaps makes sense offer alternative where users can give in larger increments by going to a different part of the site.
20 Notes
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callstoaction posted this
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