Art of the CTA

A collection of mobile and social calls-to-action, with commentary. Brought to you by the fine folks at Waterfall, creators of the mobile and social CRM platform Msgme (www.msgme.com).

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Brand: Obama Mobile

Location: Website screen capture

Source: Msgme Blog, December 30 2008

What we liked: Maybe the most famous/successful government/politics mobile campaign of all time.

What we didn’t: Crucial strategy for Obama Mobile as integrating all of its various channels including mail, email, mobile, social - integrating these rather than keeping them separate crucial for campaign success.

11th November 2011

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20 Notes

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