Art of the CTA

A collection of mobile and social calls-to-action, with commentary. Created by the fine folks at Waterfall (www.waterfallmobile.com).

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Brand: Stella

Location: Website screen capture

Source: facebook.com, December 21, 2010

What we liked: Awesome incentive. Guaranteed engagement. Love the option to click-to-call.

What we didn’t: Not much here that’s negative. I really like the way “Chalice” doubles at a CTA and marketing message.

foodbeverage facebook sweepstakes ivr

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