Art of the CTA

A collection of mobile and social calls-to-action, with commentary. Created by the fine folks at Waterfall (www.waterfallmobile.com).

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Brand: PETA

Location: Website screen capture

Source: peta.org, February 15 2012

What we liked: Love this CTA - it’s clear, relevant, powerful.

What we didn’t: Not a single thing I would change. It’s particularly cool in that it pops up before you can even log on to the site.

notforprofit online alerts sms

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