Art of the CTA

A collection of mobile and social calls-to-action, with commentary. Created by the fine folks at Waterfall (www.waterfallmobile.com).

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Brand: Krave Cereal

Location: On box signage

Source: Cell phone picture, March 20 2012

What we liked: Cool integration of QR code and SMS.

What we didn’t: Think that this user experience isn’t great as this QR code links to Facebook, which isn’t clear from the CTA.

foodbeverage onpackage moreinfo crosschannel

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