Art of the CTA

A collection of mobile and social calls-to-action, with commentary. Created by the fine folks at Waterfall (www.waterfallmobile.com).

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Brand: California Pizza Kitchen

Location: Gift card

Source: Cell phone picture, March 23 2012

What we liked: Great potential to do some stuff with QR code value add/scanning down the line.

What we didn’t: Zero clue what this QR code is supposed to do.

foodbeverage onpackage moreinfo qrcodes

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