Art of the CTA

A collection of mobile and social calls-to-action, with commentary. Created by the fine folks at Waterfall (www.waterfallmobile.com).

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Brand: Beck’s

Location: Six pack packaging

Source: Cell phone picture, June 15 2012

What we liked: Awesome QR code and SMS integration.

What we didn’t: Nothing, love this.

foodbeverage crosschannel moreinfo onpackage

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