Art of the CTA

A collection of mobile and social calls-to-action, with commentary. Created by the fine folks at Waterfall (www.waterfallmobile.com).

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Brand: Beck’s

Location: Beer bottle

Source: Cell phone picture, June 15 2012

What we liked: Awesome QR code and SMS integration.

What we didn’t: Like this a lot. If anything, maybe the website is taking up too much space versus the other digital media touchpoints (as websites are so well known).

12th July 2012

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