Art of the CTA

A collection of mobile and social calls-to-action, with commentary. Created by the fine folks at Waterfall (www.waterfallmobile.com).

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Brand: Heineken

Location: Signage

Source: Screen capture, August 1 2012

What we liked: Nice integration of sign up and corporate branding.

What we didn’t: TBD based on user experience - nothing wrong with the CTA.

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